Media Language
The cover photo for this poster is a long shot of a man and his dog surrounded by abandoned buildings creating an isolated and desolate initial feel, it also creates a fearful atmosphere, this is reinforced by the juxtaposition of the white pure snow against the dirty and warn buildings surrounding it. The image just about follows the rule of thirds by having 2 thirds snow and the rest building this allows it to flow nicely and look aesthetic to the audience viewing it.
Also the title is very spaced out and this reinforces the idea of isolation as rather than the text being together it is all far apart and is isolated from the other letters.
The protagonist is dressed suitably for the conditions and so it indicates that he has been there for a while and is prepared for the weather and potential issues he could face, we also notice that there is a dog in frame with him reinforcing the idea of isolation as a lot of films play on this mans best friend relationship humans have with dogs in situations of isolation, the dog along with the tag line "he thought he was alone" and the image reinforce the idea that the protagonist is isolated and alone and so he has the dog for companionship.
Audience
The audience that this film is aimed at is definitely males/females aged from about 16 upwards, this is clear from the tone and atmosphere that the poster creates, it gives off a very hostel and isolated feel this makes us think that the film is set in a dystopian world, these concepts could be very frightening to younger audiences which give us a good indication as to who this film would be appropriate for and subsequently what audience the director was going for.
Genre
The genre of this film is loosely portrayed in the poster. The poster gives us an indication of the tone of the film it tells us that the film is most likely a thriller/horror of some sort set in a dystopian world, this is translated by the image on the front of the poster as it portrays the man as isolated and trapped in an empty and worn dystopian world, these negative connotations lead to negative assumptions about the story line of the film and so the maker of the poster/film wants his/her audience to feel this way towards the film and so its genre must have aspects of these emotions within it.
You have applied 3 MRANG concepts - good. They're all rather short again though and although you use some terms, there are many others you could use for technical codes (eg camera terms, lighting terms). You should be using genre theory terms too - eg semantic codes. This is currently mid to low level 3 work.
ReplyDelete