Monday, 5 December 2016

What are the layout conventions of LWL

The Layout of the magazine Little White Lies changes there theme each time there is a new addition and because the addition of the magazine targets different types of target audiences this influences the layout of the magazine. The magazine itself has a about 15 - 17 adverts in each addition, depending on who the target audience is depends on what adverts they put into the magazine. Most of the adverts in the magazine are advertising films that are out or that are coming soon, the type of film being advertised depends on the themes of the magazine and also the target audience for that issue.
They cover of the magazine always has a different picture on it this picture is either of an actor or a film character and these are always drawn by hand. The layout of this cover however is again always the same, with the picture of the issue covering the whole cover and the title of the magazine Little White Lies at the top in the middle in a white circle. The title in the white circle makes the cover stand out but also it is recognisable.
When they are creating the magazine they first place the adverts in the magazine and work there way around the adverts that have already been placed. However they need to input adverts based on the target audience between 25-35 year olds who are mostly male. The adverts are always going to be within that target audience range. The adverts however split up the sections of the magazine. For example, there would be a section on reviews and within that section you would have adverts to split up the different reviews. 




The layout on the review pages are the same each time and are very specific with there measurements the image for this review is always placed at the top of the page the measurements for the picture page are 168mm x 70mm the image never goes to the edge of the page, either top or side it is always in the middle. The title of the film that they are reviewing always goes directly under the image and the director, starts and the release date are under each other, the title is always bigger than the rest as that is what they are reviewing. There are always three columns and there are always roughly 5-6 paragraphs. The measurements for this are also very specific this is so everything can fit on the page the measurements for the columns are 52.4 mm x 107mm. 
There are three boxes in the bottom right of the page and there are always filled with ratings the rating are for anticipation, enjoyment and retrospect rating. These ratings are good as most of the time they are right with what they say.  
         














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