Little white lies

Little White Lies is an internationally distributed movie magazine. It is published by London-based media company TCOLondon.

Little White Lies rose out of the ashes of Adrenalin, an adventure sports and lifestyle magazine. When Adrenalin's publisher went bankrupt, a group of friends working there decided to turn designer Danny Miller's student degree project "Little White Lies: Issue Zero" into a full-fledged magazine.

The design of each issue is inspired by its feature film, often represented on the cover by an illustration of its lead actor. The cover film also influences interior aspects, such as editorial icons, chapter headings and custom typefaces. However, the overall template of the magazine remains the same. It was called "the best-designed film magazine on the shelf" in The Guardian. Its content is split into three acts: the lead review, a series of feature articles inspired by the cover film, and the reviews section, which also includes interviews with directors and stars of upcoming movies. The magazine uses a three part ranking system.^] The categories ("'Anticipation", "Enjoyment", and "In Retrospect") are marked out of five and accompanied by explanatory text. 

 This film review from the magazine Little White Lies clearly demonstrates the audience they are trying to go for. First of all we know they are not targeting a specific gender this is because the writing and layout is good for either men or woman. The writing it self is very specific it talks about the details of the film like the directors, and it assumes that the reader knows about each director and they're style, this tells us that the company is aiming for people with a lot of knowledge in the film industry already and so it assumes that the reader has a knowledge and passion for film so that it can cut out all the filler and get straight to the technical of each film, that appeals to the audience also because they already know a lot about film and so are only reading for key important facts and and techniques used by the crew of each film. we know that the magazine appeals to all ages above 16 because it has old and new film references and so is liked by all however kid below 16 wouldn't have watched the majority of films being reviewed due to some of there taboo natures.