Jordan's Design Analysis for Little Whitle Lies

The design layout for the 'Little White Lies' magazine is a very unique and important part of the magazine, in every issue the style changes with the theme of the magazine, for example the front cover of the '1994' issue and the 'Django Unchained' issue is so different, with the colours and text. 

As you can see they are two very different images, however they still share the same iconic 'LWL' logo. When you go in the magazine you see a similar pattern and that's that its not all just text then image, then text then image, its more bold words and art followed by illustrations on a double paged spread, so there design is such a unique one because no one else uses that kind of design.

But when you get to the review half of the book we start to see more of a structure; a set of about 5 - 10 pages of reviews with all the same layout, they use three column structure with the title in bold above it and then a picture of what this film is, then down the side is a rating of each part of the film.

The different fonts, sizes of fonts and use of bold and italics make this extremely clear to read, especially as every page is like this. For example the first word in the review, 'Remember' is so clear, and such a powerful start, all because of the drop text 'R' at the beginning gives it such a bold start off to the review. The title itself and text too is written in a very clear font that is easy to read, however it is a plain font making it look a little more sophisticated. I believe that the review page is designed like this because with the Big picture of the film at the top, it will be the first thing you read, then you would read the director, cast and release of the film and then on to the review. So the further down you read the more it becomes clear what the film is about, and what film your reading about, a very good way to captivate the readers, by putting the easiest thing to look at first because it makes you want to read on.

This design and layout really captivates the magazines target audience because of bright colour, complex text and beautiful art design, people reading have no choice but to be captivated in the art and beauty of the magazine, not one book has a boring, or similar design so it would never get old, the reason there never the same, and to why it captivates the audience so much is because they are always themed after a certain film, and as the audience that would be purchasing and reading these are filmmakers, filmgoers or students in film, this would suit them very well.