Poster development
From our first
poster to our final poster we changed a lot of detail so that our posters were
posters that included information that short film posters included. For my
first poster I had cropped two pictures together to make one image, however I got
told that short film poster doesn’t have that on them so I then had to think of
another idea for a short film poster. I had the billings information on my
first draft but I didn’t have any of the other information that short film
posters have. The image that we have of the poster are images that we shot
while on the shoot as we didn’t want to screen grab the pictures form the film
as they would be as high resolution as the pictures that we took while on the
shoot
Differences in
posters for short films and feature length
The differences
in short film posters to feature length film posters are that feature length film
poster have a lot more detail within them for example they would have the names
of the actors at the top of the poster they would make sure that the image was
eye catching so that they could get their target audience excited for the film.
The might also have a tag line that would get their audience even more excited
form the film. This means that people would start talking about it and share it
on social media. Feature length films posters also have reviews from bigger
names newspapers or companies as short film posters only have reviews from
lesser known newspapers or from short film companies. The billing information
is also more detailed as it has more people that work on the film. As a feature
length film had a bigger budget the image would be more complex or have more on
the image.
Reasons for
creating the poster
The reasons
for creating the poster that we created was because we wanted to show through
the poster what our story was about and the only way we could do that was to
either show the story through the images or to show one picture that shows the
characters and what they are like. One of the posters we had three images and
they all showed the journey of our characters and hopefully our target audience
would understand what we were trying to get across. The other poster was a
picture of our characters sitting on the front of their car and through the use
of facial expressions and body language showing what our characters are like
and hopefully our target audience can tell what their personalities are like
through the use of pictures. We included reviews from different
companies/newspapers, we also include Sundance logo and the logo of our production
company as this shows that we have been to a short film competition and the
production logo so our audience can have a look at some of our other films and
read about what it is we do.
LWL Review
The little
white lies review was aimed at teenagers and young adults this was because the
review itself would probably be too hard for younger children to understand and
they probably would get what the film was trying to get across so they would
understand the review. However, the implications of our film getting a bad
review would be a real let down as we spent a long time on our film deciding
what we were going to do with our film and the message behind the story that we
were telling. This appeals to the target audience as form reading this review
they can either agree or disagree or if they haven’t yet seen the film they can
decided from reading the review whether they want to or not. The review is
really a way of if we succeed or if we fail with our short film.
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